Ad Exchange is an online marketplace where advertisers can buy ad inventory from multiple publishers. Examples: Google Ad Exchange (AdX), Pubmatic, OpenX, AppNexus, Magnite, Adapex, etc.
Learn moreAd Macros are placeholder variables used in ad tags or ad server systems to dynamically populate values such as content metadata, click-through URLs, creative IDs, or ad sizes. It’s used to optimize and personalize the ads for end users. It … Continue reading
Learn moreWhat is an Ad Network? An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from … Continue reading
Learn moreAd Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.
Learn moreAd pods are sequences of ads played back-to-back for OTT served content, similar to a commercial break on TV. Ad podding provides publishers the ability to return multiple ads from a single ad request. Podding is a more effective way … Continue reading
Learn moreWhat is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called “publishers”, Ad networks and advertisers to help with ad management, campaign management and ad trafficking. … Continue reading
Learn moreAn ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate … Continue reading
Learn moreABR or Adaptive Bitrate Streaming(ABS) is a performance management method for streaming multimedia over computer networks. In the past, most video streaming approaches were built on RTSP or RTP. However, today most adaptive streaming technologies are built for transmission over … Continue reading
Learn moreAd-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be … Continue reading
Learn moreContrary to the natural intelligence (NI) shown by humans and other animals, Artificial intelligence (AI) is intellect demonstrated by machines, especially computer systems. AI emphasizes the formation of smart machines that work and respond like humans. Applications of AI include … Continue reading
Learn moreAirPlay allows you to mirror your display and stream video from iPad, Mac or iPhone to Apple TV. It also allows you to stream audio to any compatible speakers or Apple TV and including those connected to an AirPort Express … Continue reading
Learn moreAOD or Audio on Demand is referred to a system where users can listen to their favorite audio content any time anywhere they want via a website or mobile app, using internet. Earlier, when users want to listen to an … Continue reading
Learn moreAPI or Application Programming Interface is a set of subroutine protocols, tools and definitions for creating Application Software. In other words, it is a code which makes possible for two software programs to interact with each other. API makes it … Continue reading
Learn moreGenerally, aspect ratio is used to determine the proportional relationship between the vertical and horizontal sizes of computer graphics. Aspect ratio is represented by the symbolic notation: X:Y. The values of X and Y are not the real width and … Continue reading
Learn moreAudio streaming is a technology that allows the steaming of audio files, such as music or voice-overs to your computer over the Internet. Usually, first you need to download an audio file in a format like MP3, WAV, WMA etc. … Continue reading
Learn moreAugmented reality (AR) is the real time integration of user’s environment with digital information. The information about the surrounding real world of the user becomes interactive and digitally manipulable with the help of AR technologies. Augmented reality uses the existing … Continue reading
Learn moreAVC or Advanced Video Coding (also known as H.264) is an industry-standard for video compression, the process of converting digital video into a format that takes up less capacity when it is transmitted or stored. AVC or H.264 delivers both … Continue reading
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.
Things the webinar will cover:
8:00 AM PST
Reach out to Muvi at:
