Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Network

Within the dynamic realm of the Streaming Industry, an "Ad Network" stands as a pivotal player in the digital advertising landscape, connecting publishers and advertisers to distribute ads across various streaming platforms efficiently. As intermediaries, ad networks aggregate ad inventory from multiple publishers and match them with relevant advertisers, ensuring optimal placement and revenue generation. These networks facilitate seamless transactions, enabling advertisers to reach their target audiences effectively while providing publishers with opportunities to monetize their streaming content. What Will…

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Ad Server

What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called "publishers", Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that the ad server or ad serving company also delivers the ad to each user’s browser. An ad…

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HLS (HTTP Live Streaming)

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an overall potentially unbounded transport stream. As the stream is played, the client may choose from several different alternate streams containing the same content encoded at…

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What is Chromecast

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is an easy way to stream Movies, Videos, Music and games directly to your TV with just a single tap while your phone becomes a powerful…

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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery
How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.

Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

Upcoming Webinar

May 29

9:00 AM PST

30 Minutes