Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Affiliate Marketing

Businesses use affiliate marketing, a performance-based marketing approach, to market their goods and services by working with independent partners known as affiliates. Every customer or lead that an affiliate successfully brings to the company via their special affiliate links earns them a commission. Digital services, content producers, and e-commerce sites all adopt this well-liked revenue-sharing model. In affiliate marketing, affiliates advertise a brand's products via blogs, websites, email campaigns, and social media platforms. An affiliate is paid each time a…

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Android SDK

Google offers a full suite of tools, libraries, and resources called the Android Software Development Kit (SDK) that let programmers make apps for the Android operating system. Code libraries, development tools, debugging tools, and emulators for testing Android apps are among its necessary components. How It Works: The Android SDK gives developers access to APIs (Application Programming Interfaces) that allow them to work with the hardware, device functions, and Android system features. It functions in tandem with programming environments like…

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Adaptive Streaming

Adaptive streaming is a method of delivering videos that automatically modifies the quality of a broadcast in real time according to the viewer's device capabilities, network conditions, and internet connection speed. This guarantees a buffer-free and interruption-free playback experience How It Works: Adaptive streaming divides a video into manageable segments and encodes it into several quality levels, in contrast to conventional video streaming techniques that send a single video file. Protocols such as Microsoft Smooth Streaming, Dynamic Adaptive Streaming over…

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Aspect Ratio Conversion

Aspect ratio conversion is the operation of converting the relative proportion of a video's width to height to suit various display sizes.  Mostly expressed as two numbers separated by a colon, such as 16:9 for widescreen or 4:3 for old TV format. Why is Aspect Ratio Conversion Important? Modern content is viewed on various devices — from smartphones and tablets to widescreen TVs and digital billboards. To maintain the best visual experience, videos often need to be converted to different…

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Upcoming Webinar

Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist

‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.

This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.

The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.

 

Things the webinar would cover:

  1. What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
  2. The true cost of build vs buy, including hidden and long-term operational costs.
  3. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
  4. Scaling challenges across devices, geographies, and monetization models.
  5. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
  6. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.

Upcoming Webinar

March 26

12:00 AM PST

30 Minutes