Dynamic Ad Insertion
Dynamic Ad Insertion (DAI) is a technology that allows advertisers to deliver targeted ads in real-time by seamlessly integrating them into digital content such as videos, podcasts, and live streams. Instead of using pre-recorded or static ads, DAI enables ad servers to insert personalized, relevant ads for individual users based on their demographics, behavior, location, and other data points. Think of it as ads tailored just for you, seamlessly woven into the content you're watching. Dynamic Ad Insertion helps broadcasters…
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AAC (Advanced Audio Coding)
AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It's standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets. Example: AAC is the default audio format…
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What is STAS (Short-term Advertising Strength)?
STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising. It is useful for marketers and advertisers who want to assess the success of their campaigns…
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Ad Network
An ad network acts as a middleman connecting advertisers with publishers, enabling efficient ad placement. Ad networks offer various ad formats, including display ads, video ads, live video streaming ads, and live audio streaming ads. Popular examples of ad networks include Facebook Audience Network, Verizon Media, and Brightroll.
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