Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

OBS (Open Broadcast Software)

Open Broadcaster Software or OBS is a free and open source software suitable for live streaming and recording. OBS provides broadcasting, recording, encoding, scene composition and real-time source and device capture. Primarily, data transmission is done through the Real Time Messaging Protocol (RTMP) and can be sent to any RTMP supporting destination, including several pre-sets for streaming websites for example, Facebook, Youtube, and Twitch.tv. Key Features: Scene Management: Allows you to create multiple scenes with different configurations of sources (cameras,…

Learn more

OpEx

OpEx or operating expenditure is an ongoing cost for running a business, system, or product. In other words, OpEx is the fund that supports your day-to-day business. OpEx can include, wages, utilities, printer cartridges, software, warranties, and contract items such as maintenance agreements or yearly service, and rent tend not to have future benefits. Rather, they are a necessity at the moment. OpEx also applies to technology investments such as live video streaming services, which have become essential for many…

Learn more

Over-the-top content (OTT)

In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an…

Learn more

OVP (Online Video Platform)

OVP or Online Video Platforms can use a user-generated content [UGC] model, software as a service [SaaS] business model or a do it yourself [DIY] model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System [CMS] where users need to login to add content, upload video, setting up monetization plan, view video analytics which may…

Learn more

OVP (Online Video Platform)

OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself DIY model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System - CMS where users need to login to add content, upload video, setting up monetization plan, view video analytics which…

Learn more
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Upcoming Webinar

Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

Upcoming Webinar

July 31

9:00 AM PST

30 Minutes