Datazoom is a real-time data control infrastructure platform. Datazoom uses Collectors to obtain video playback data which is ingested by patent-pending technology to normalize data points according to our Data Dictionary. In the Datazoom UI, customers can customize the precise data points they wish to have routed to Connectors, or destinations for data. Datazoom is the foundation for a video streaming ecosystem united and democratized by real-time, standardized, raw data.