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5 Reasons You Should Launch Your Own Online TV Channel

Ishita Banik Published on : 20 December 2021
5 Reasons You Should Launch Your Own Online TV Channel


Gone are the days when traditional TV channels used to be the main source of entertainment. With on demand video content’s inclination towards flexibility of device & platform compatibilities, online TV channels are driving more subscribers than ever. Statistics say that more than half of the households in the United States have Roku or Amazon Fire TV streaming devices or smart TV sets, while there are more than 50 million active accounts on Roku itself worldwide. With these figures growing exponentially, a lot of streaming businesses are launching their own online TV channels to capture this growing number of subscribers. But that’s not it, there are unlimited opportunities, and in this blog we have listed out the top 5 reasons you should launch your own online TV channel.


5 Reasons You Should Launch Your Own Online TV Channel


1. Variety of Online TVs to Target

There are different types of online TVs such as-

  • Connected TV

A connected TV or CTV is a device that is embedded in a television in order to support on demand video streaming. Some of the examples of such smart TVs with internet are Amazon Fire TV App Development , Roku, Apple TV etc.

  • Digital TV

Digital TVs let the viewers stream online TV content over various smart devices, laptops, desktops etc. In technical terms, in a digital TV or DTV, the transmission of television signals are executed by digital methods instead of conventional analog methods. 

Apart from flexibility to view content, its other perks are higher image resolution and smaller bandwidth. By creating online TV channels you can target all these audiences of various online TVs. As viewers are opting for videos on demand instead of traditional TV channels at an increasing rate, by targeting the huge audience base you can easily cater to their requirements and keep growing your business. 

2. Simple Video Production & Distribution

One of the main reasons behind the popularity of the online TV channels is- the ease of production and distribution. You can create as much content as you want and keep them on your channel without needing to schedule them for different time zones or worrying about complying to terms & conditions that come while broadcasting shows over traditional TV channels. Due to the simple video production & distribution process, anyone can easily create online TV channel. Such video on demand content is what the viewers prefer the most owing to the high flexibility it offers in terms of time, devices or platforms unlike the traditional TV content.


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3. Higher Revenue through Video Advertising

Gaining high revenue is definitely one of the concerns for on demand video content creators as the competition is quite high in this sector. But the good news is, if you launch your online TV channel through a quality service provider, you will also earn additional revenue through video advertising in multiple ways like-

  • Running multiple ad units (pre-roll, mid-roll, or post-roll)
  • Integrating with in-built ad servers
  • Running ads on embed players on third party sites


4. Can Utilize All Social Media Platforms

You must be able to share your video on demand content over various social media platforms to draw more customers to your business.  You should be able to do it effortlessly for your own online TV channel, provided you have launched it through the right solution provider. So that you get the solution to seamlessly integrate the social media like Facebook, Twitter, Google+, LinkedIn etc. in your platform. As a result, not only can your content reach an even wider audience base but the overall audience interaction, engagement and sharing of your content also improves.

5. Complete Control Over Creativity

It is not new that creative freedom is what makes your content better and worthy to watch for your audience. Online TV channels allow you to have complete control over your content- creating and managing it. Unlike traditional TV shows, here the flexibility is higher and you can utilize the growth scope it offers by keeping your own original content and updating them as and when required.


Wrapping Up,

Online TV channels are one of the new trends in video streaming as well as in the entertainment sector. With the fast-paced growth of subscribers, it’s definitely one of the profitable business opportunities around the world. Irrespective of the depth of your knowledge in the streaming sector, or technical areas, you can always start your own online TV channel. This is the most suitable time to go live as there has been a significant rise in demand for such online TV channels that will surely spike higher in the coming years. The only thing you need to focus on is choosing the right platform provider to launch your online TV channel.


Muvi Playout is one of its kind broadcast software that lets you launch your own online TV channel instantly without any need of technical know-how, coding or testing. Scheduling 24/7 programs to Geo blocking & VPN detection- it provides an all-in-one solution to strengthen your position in the market.


Still not sure of taking the plunge towards starting your own channel? Why not give your idea a jump start courtesy us? Take the 14-day free trial, upload your content, spread the word, and see how it goes! If you are looking for an organization, then we vouch for Muvi Playout to make the launch of your channel a success from day one.  The best part? No credit card needed! Take the plunge with Muvi Playout – Today!


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Written by: Ishita Banik

Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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