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8 Game-Changing Benefits of a Software-Based Playout

sabyasachi Published on : 11 June 2021
8 Game-Changing Benefits of a Software-Based Playout

Broadcast and media professionals are constantly being barraged by technological advances, forcing them to have a more comprehensive approach to deploying effective workflows. 

Effective playout automation is now the undisputed cornerstone of any video service distribution or a broadcast television facility. Why else would the playout solutions market be valued at US$ 884.1 million in 2018, be expected to grow at a CAGR of 7.7% from 2019 to 2027 to reach an astounding US$1719.2 million by 2027?

Now you might be asking yourself, “But. what are the advantages of a centric broadcast software playout?”

It’s twofold:

  1. Working eccentrically in the cloud
  2. Highly cost-effective operating environment

Now that. that’s covered let’s have a look at the 8 Game-Changing Benefits of a Software-based playout.


Why Is Software-Based Playout an Absolute Game-Changer?


There has NEVER been a greater time and need for broadcasters to move to an entirely software-centric platform… why?

Let’s find out.


1. Highly Cost-Effective Approach for Short-Term Plans


To say that cloud workflows are extremely cost-effective would be a complete understatement. 

The costs associated with channel creation will be significantly lowered with the implementation of cloud playout software. Cloud-enabled media services are also unrivalled in terms of providing scalability and flexibility to broadcasters thus allowing them to concentrate their time and efforts on making crucial infrastructure upgrades.


2. Creating Super Cohesive Workflows


Cloud enables customers to have increased transparency and involvement in their day-to-day operations. In addition to that, broadcasters now have the ability to access playout workflows through web browsers ANYWHERE on the planet. 


3. Rapid Channel Launches


Not only does a software-defined broadcast environment offer rapid channel deployment, it also ensures the following:

  • Much more resilient and effective workflow 
  • An effective commercial model allowing for the eventual success of linear channels
  • Increases the profitability of linear channels


4. Ability to Scale Easily


With more flexibility comes easier scalability. Software-based playout allows broadcasters to adapt easily to market needs and constantly changing business plans. 

Once a business model has proven to be successful, broadcasters can look into on-premise services. Alternatively, they can also choose to retain their workflows in the cloud all because of the extreme flexibility that comes with a cloud solution.


5. 24x7x365 Support & Security


As the subtitle suggests security is something that is completely ensured when you’re using a cloud-based playout service. 

Broadcasters can rest easy knowing that their channel will run 24/7 and not only that there will be a dedicated cloud playout service providing constant monetization, maintenance and support to ensure reliability.


6. Content Localization & Implementation of Ad Replacement


Who doesn’t love personalized segregated content, right? 

Cloud playout takes content personalization to the next level to ensure smart and seamless experiences. Broadcasters can now create tailored content through means of personalized programming and advertising in order to satisfy their viewer’s needs.


7. Simplifying Disaster Recovery


Cloud Playout systems enable broadcasters to build resilient models in order to mitigate risks and ensure business continuity. 

So what’s the difference between an on-premise backup and a cloud backup?

Cloud backups always come with an option to start up and create operational costs only in case of a disaster or a calamity. On-Premise backup on the other hand is completely reliant on a dedicated pre-investment. 

If you want to know more about what a Playout is and how Automated Scheduling can help in Playout Management, click here.


8. Why Buy When You Can Rent


Why invest in something that you’re not a hundred percent sure will work in the first place?

This is where the pay-as-you-go model or more commonly known as Software as a Service (SaaS) comes into effect. 

There are two distinct benefits when it comes to network automation at scale, they include:

  • Reducing capital investment
  • Vastly reducing operational costs in staffing and distribution contracts

And finally, speaking of an effective pay-as-you-go model…


Increase Operational Efficiency & Trim Broadcasting Costs Drastically With Muvi Today


With Muvi Playout you can now launch the following at your disposal:

  • TV & Audio channel
  • Pre-scheduled on-demand content in real-time over the internet 
  • On-demand contents and live feeds using Muvi’s advanced scheduler


But Wait There’s More!


With Muvi’s one-of-a-kind scheduler you can now deliver frame perfect TV experience at scale on Multiple Channels on More Screens, and Broadcast Live!


Ready To Know What You’re Paying For?


  • End-to-end Playout to reduce your workload
  • Platform Agnostic Playout service
  • Frame-accurate Playout across all device on any player

And so much more!

Start your 14-Days free trial (No credit card required) with Muvi Playout today and leverage an optimal range of tools for full-fledged faultless broadcasting!



Written by: sabyasachi

Sabyasachi has over 5 years of experience with B2B and B2C contents. Writing has been an absolute passion of his since his high school days and he worships Anglo Saxon Literature. As far as hobbies go, he is an avid swimmer and a hiker.

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