There’s something undeniably magnetic about horror — the suspense, the goosebumps, the stories that pull you in and refuse to let go. Chilling knew this well. When the team first set out to create a streaming platform dedicated solely to … Continue reading
There’s something undeniably magnetic about horror — the suspense, the goosebumps, the stories that pull you in and refuse to let go. Chilling knew this well. When the team first set out to create a streaming platform dedicated solely to horror content, they weren’t just building another OTT service… They were building a community for fans who live for the thrill.
But as ambitious as that vision was, what Chilling had at the beginning wasn’t quite ready for the journey ahead.
Chilling’s founders were horror enthusiasts first, entrepreneurs second. They built their initial platform in-house — eager to launch but constrained by a technology stack that wasn’t up to the task. It wasn’t long before a few major challenges began to pile up:
At its heart, Chilling had great content and a dedicated fan base — but it didn’t yet have the infrastructure to support wider growth. That’s when they started looking for something better — something that could unlock their potential.
When Chilling discovered Muvi One, it fitted their bills perfectly. What stood out right away wasn’t just the feature list — it was the way Muvi approached the whole streaming journey. It felt like a partner, not just a provider.
Here’s what made the difference:
Transitioning platforms can be nerve-wracking for any digital business — especially when you’re dealing with thousands of titles and real user data. But Muvi handled it like a pro. Without downtime or service interruption, Chilling:
Once on Muvi One, Chilling’s team suddenly had tools they hadn’t even imagined:
Instead of wrestling with files and folders, the team could now focus on curating the best horror experience for their audience.
One of Chilling’s biggest objectives was to be where horror lovers were — not just on phones or laptops but on the big screen too. Muvi’s no-code app development framework made that possible.
Now, Chilling thrives on iOS, Android, Roku, Fire TV, and Samsung TV — giving audiences a smooth, native experience wherever they choose to watch.
Sometimes it isn’t the big tech wins that matter — it’s the little touches that keep viewers coming back:
Today, Chilling stands tall as more than just a niche idea: it’s a feature-rich streaming service that delivers a seamless experience from the first click to the final jump scare. And it wouldn’t have gotten there without the right support at the right time.
By partnering with Muvi, Chilling found:
✔ A platform that could scale with confidence
✔ A CMS that enabled daily growth
✔ A suite of apps across every major ecosystem
✔ Engagement features that feel thoughtful, not forced
In other words, a technology partner that helped them bring their bold vision to life.
Great content needs great delivery.
Chilling had the heart. Muvi provided the backbone.
Together they created something that doesn’t just stream horror — it celebrates it.
Want to explore how Muvi One can help you launch something amazing? Take a 14-Day Free Trial
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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