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How Does a Notification Engine Help Improve Your Customer Lifecycle?

Ankit Jena Published on : 18 November 2021
Notification Engine


Are you searching for a method to improve your customer lifecycle value? Do you want to retain customers for the longest time? Well, to achieve this you need to prioritize building a consistent connection with your consumers. Being in regular touch with customers helps build a mutually beneficial rapport that ultimately leads to a greater customer lifecycle value.

Integrating a notification engine into your website or app is one of the smartest and fruitful steps towards increasing customers’ lifecycle value. Whether it’s about reminding them of their abandoned carts, price changes, discounts, sale, or any new additions, smart notifications are the most powerful and triumphant tactic to win the competition in the marketplace.


What Notification Engine does to improve customer lifecycle?   

A good notification engine not only lets you stay in touch with your audience in the most innovative ways possible, but also offers additional perks like conveying brand values, increasing sales, and improving customer lifecycle values, to name a few.


Proves Your Customer That You Value Them

Personalized notifications don’t just act as event-based triggers, it shows how your brand values the presence of your customers by informing them about your company’s upcoming events, inventory updates, ongoing sales, personalized offers and others. For Instance, if you are running an ecommerce store and find the birthday of one of your customers, you can give them a birthday shout-out. This method will make them feel special which in turn helps provide a good customer experience through recurring engagement. They will not only choose to buy your product because you remember their birthdays, but will also feel valued.


Drives Sales & Improves Customer Lifecycle

The most obvious reason to use notifications is to increase revenue and overall lifecycle of a customer. Notifying customers with flash sales, seasonal discounts, personalized bulk notifications and personalized offers on sign up and anniversaries boost sales and ultimately helps in amplifying lifecycle value. Notification Engine is a prime method of increasing your overall customer lifecycle. It helps both in driving sales and boosting your communication and overall relationship with consumers.




Get new customers for your business through referrals

Offers, discounts and sales positively influence both monetization and retention to improve customer lifecycle. Notifications with information of discounts and offers not only encourage existing customers to return to your app or website but also push them to refer friends and relatives to buy from your store. This way you can generate new users through reference. It brings down the cost of user acquisition as your customers are doing the work for you.  


Prioritize user re-engagement

Re-engaging customers and driving them back to your app or website through notifications is a great method to boost the user retention and improve customer lifecycle. Frequent communication encourages consumers to re-engage and ultimately start purchasing from your website again.


Getting started with Konviare!

Muvi’s Notification engine – Konviare is an excellent tool for delivering value to your customers, boosting brand loyalty, and ultimately driving sales. It provides an intimate method than any other form of marketing strategy. It also helps your customer remember about the incomplete purchase or abandoned cart. It helps you send alerts to a large number of audiences at the same time using Konviare’s mass notification feature

Check with Konviare and get started with a 14-days free trial to witness the benefits of integrating it to your website or application.



Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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