As a broadcaster, you want to reach the maximum number of viewers, especially in the case of live streaming. But is it possible to stream video or audio content, concurrently on all social media platforms, at once? Yes! With simulcasting, you can broadcast your content on multiple social media platforms at the same time.
In this blog, we are going to discuss what simulcasting is, how it works, and simulcasting best practices to consider in 2022.
What is simulcasting?
Simulcasting is the combination of word simultaneous and broadcasting. Simulcasting is broadcasting video or audio content to different social media platforms like Facebook Live, Twitch, YouTube Live, and Instagram Live all at the same time. Originally simulcasting was used to stream content simultaneously on TV and radio.
There are different ways available to simulcast live streams. Most broadcasters use a video hosting manager and specialized simulcasting software to live stream their content.
Now let’s have a look into simulcasting best practices.
Do you know- What is the key to a successful live streaming event?
Thorough preparation is the answer.
Let’s have a look at simulcasting best practices to consider in 2022-
1. Improve user experience with the right configurations –
When it comes to delivering a quality live stream, it is recommended to customize encoder configurations like keyframe interval, audio/video bitrate, and frame rate. Getting the right live stream configurations will help you deliver the best user experience, which will increase your viewer base and improve brand reputation.
2. Test the workflow –
Once the right configuration is done, the next thing to focus on is testing your live stream before the main event. Practice, test, and run a sample live stream to determine the exact functionality and audio, video quality.
3. Pre-event promotion –
By advertising your upcoming broadcast in advance, you are making it easier for your live stream to get maximum engagement. Speaking of promotions, Facebook ads can be considered one of the best ways to create hype among your target audience groups. The next thing you can do is create event pages, posts, and stories on your social media accounts.
4. Monitor –
Ensure that during the live streaming, there are no problems detected. Monitoring each platform while the stream is live plays a critical role in incident response and disaster recovery.
5. Notify your audience prior to event –
By sending prior notifications to your targeted audiences, you are reminding them to join your live streams, which results in the maximum number of attendees for your live event.
Many business brands are already simulcasting their live streams to increase content exposure. It drives user traffic to websites, social media pages and helps in conversions and revenue generation.
Let’s have a look at some of the best benefits of simulcasting-
Saves time –
As you are streaming your video content simultaneously, you don’t have to upload the same video content again on different social media platforms. It allows you to save your time and effort, which can be utilized in other marketing activities.
Expand the audience reach –
Simulcasting will broaden your customer reach and help you engage with different communities active on different social media platforms. Through a single live chat window, you can easily read each message of your live audience and interact with them without any hassle.
Get your customization done –
Simulcasting through live streaming software helps you personalize your stream. You can customize your brand logo and broadcast theme, which helps in promoting your unique branding.
Simulcasting, when utilized in the best way, can help you boost your business profits. With the right tools, it’s easy to broadcast your live streams and reach out to targeted audiences.
So are you ready to start simulcasting your live streams?
With Muvi’s all-in-one OTT platform, you get the best robust simulcasting services. Now, you also have the option to integrate your simulcasting software with Muvi CMS. Try out Muvi’s 14-day trial and test if it suits your simulcasting goals.