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What are the Differences Between Roku and Fire TV?

Ishita Banik Published on : 28 October 2022
Roku Vs Fire TV


With internet-based streaming taking the limelight, the demand for digital media streaming devices has surged fast over the past years making Roku and Fire TV two of the most popular names in this sector. 

Easy access to a broad range of movies, shows, games, series, sports, music, and others, better user interface, affordability – these are some of the common driving factors to their high demand among the audience that streaming business players are leveraging to expand their audience base, scale up their business and increase their profit. 

If you too are running an OTT streaming business or planning for the same, then you must have a clear idea on both Roku and Fire TV, the differences between them, their respective ecosystems, growth scope, and more. And in this blog, we are going to walk you through all you need to know about Roku vs Fire TV.


What Is Roku?

Roku refers to hardware digital media players that are manufactured by Roku, Inc., an American media streaming devices company. Founded by Anthony Wood in 2002, the first Roku model was developed in May 2008 in collaboration with Netflix and since that time several generations of Roku were released as shown below.


Roku Generation/Model

May 2008

First Generation Roku – Roku DVP N1000

July 2011

Second Generation Roku – Roku 2 HD, XD, and XS

March 2013

Third Generation Roku – Roku 3 and Roku 2

October 2015

Fourth Generation Roku – Roku 4

September 2016

Fifth Generation Roku – Low End Roku Express, Roku Express+, High End Roku Premiere, Roku Premiere+, and Top-of-the-Line Roku Ultra

October 2017

Sixth Generation Roku

September 2018

Seventh Generation Roku 

September 2019

Eighth Generation Roku

September 2020

Ninth Generation Roku – Updated Roku Ultra, Roku Streambar, 2-in-1 Roku and Soundbar Device

September 2021

Tenth Generation Roku – Roku Streaming Stick 4K, Roku Streaming Stick 4K+, Updated Roku Ultra LT, Roku OS 10.5


What Is Fire TV?

Fire TV or Amazon Fire TV refers to a range of digital media players and microconsoles developed by Amazon. The first generation Fire TV was launched in April 2014 followed by several other releases as listed below. If you are interested in developing an app for Fire TV, you can explore the resources and tools available with Muvi to build Amazon Fire TV app.


Fire TV Model

Fire TV Generation

April 2014

Original Model

First Generation Fire TV

Late 2015

Original Model

Second Generation Fire TV


Original Model

Third Generation Fire TV – Fire TV with 4K Ultra HD and Alexa Voice Remote

June 2018

Fire TV Cube

First Generation Fire TV Cube

September 2019

Fire TV Cube

Second Generation Fire TV Cube Equipped With Hexa-Core Processor, Local Voice Control, Supports Dolby Vision, HDR10+, 4K Output

October 2022

Fire TV Cube

Third Generation Fire TV Cube Equipped With Octa-Core Processor, Supports 6e Ethernet/Wi-Fi networking, and Bluetooth 5.2

November 2014

Fire TV Stick

First Generation Fire TV Stick 

October 2016

Fire TV Stick

Second Generation Fire TV Stick – Fire TV Stick With Alexa Voice Remote

October 2018

Fire TV Stick

Fire TV Stick 4K

October 2020

Fire TV Stick 

Third Generation Fire TV Stick

October 2021

Fire TV Stick 

Fire TV Stick 4K Max with Updated Third Generation Alexa Voice and Wi-Fi 6 Support


Roku Vs Fire TV: The Key Differences


Apps, Channels, and Ecosystem

Roku offers a range of apps and channels including popular TV, free TV, live TV and music. Some of its top apps/channels include Netflix, Disney+, HBOmax, Roku Channel, YouTube TV, Hulu, Amazon Prime Video, Peacock, Spectrum, Vix, Pluto TV, NewsLive, Sling, Now, Vevo, Amazon Music, and Spotify, to name a few. It also supports Apple TV+ content. As a result, the streaming players can target a broad range of ecosystems for these respective apps/channels as well as for Apple TV+.

Amazon Fire TV also offers a range of apps, and channels such as Peacock TV, YouTube, Tubi, Pluto TV, Paramount+, YouTube TV, to name a few. Also, it offers a wide range of games like Asphalt 8: Airborne, Beach Buggy Blitz, Vendetta Online, and many more. This also lets the streaming market players target the respective app/channel audiences and leverage the ecosystems. However, Amazon’s apps/channels are more emphasized in Fire TV for the obvious reason.

Roku and Fire TV apps/channels are available on Android and iOS, while Fire TV content are also compatible with Fire OS. Also, both Fire TV and Roku support private listing features.

User Interface

Roku comes with a catchy and simple-to-understand UI (User Interface) where the available apps and channels are displayed on the homepage and the menu is displayed on the left hand side. One can easily navigate through the apps and channels on its home page or pick up from the list under menu such as movie store, TV store, streaming channels, settings, and others. Also, it offers a personalized feed and lets one find specific content based on genre, actor, director etc. as well as lets you add your preferred channels and access your favorite ones easily.

Fire TV, on the other hand, offers a simple and easy-to-navigate user interface. Its home page displays a streamlined and neat menu including live, your videos, movies, TV shows, settings, apps, and other options. While the home screen of Fire TV is not that neat and organized like Roku, it also personalizes your home page by featuring the most frequently watched Fire TV channels. Also, it recommends movies, shows, and series based on the viewers’ watch history.

Voice Control

Roku and Fire TV both come with voice control features. Not only does Fire TV function smoothly with Alexa but it lets you control other smart home devices with its voice controlled remote. 

Roku’s built-in voice control executes your voice commands seamlessly and it works well with both Alexa and Google Assistant. Also, it lets you control smart home devices easily with voice commands.

Video/Audio Quality

When it comes to video quality, Fire TV and Roku give tough competition to each other. Based on the specific devices, there can be variations in the video and audio quality and specifications as displayed below.

Fire TV/Roku Model

Video Streaming Quality

Dolby Vision Support

Hisense RB Series 4K ULED Roku Smart TV

Up to 4K


TCL Class 3-Series FHD LED Roku TV

Up to 1080p


All-New Insignia 4K UHD Smart TV – Fire TV Edition 

Up to 4K


All-New Toshiba Smart HD TV – Fire TV Edition

Upto 1080p



Also Read: What is Fire TV? How Fire TV Works? – Everything You Need to Know


Roku Vs Fire TV: Market and Growth Scope

Roku and Fire TV both have lucrative global market shares and with the streaming industry expanding faster, the future holds even more growth scope for the streaming business players. Roku has over 36% share of the video streaming market in the U.S. itself, while the Roku TV OS has 6.4% share of the global smart TV streaming market. As stated in a recent market report, there are over 63 million active Roku user accounts around the globe as of 2022, while the yearly Roku revenue is over US $2.5 billion and is forecast to grow further. Also, Roku accounts for more than 15% of the US smart TV sales.

Fire TV, on the other hand, has over 50 million monthly active users with over 150 million Fire TV devices sold around the globe. Holding more than 28% share of the U.S. streaming box market, nearly 23% of the viewers use Fire TV in the U.S. itself. Also, a recent survey by Amazon revealed that the average watchtime for Fire TV devices was 4 hours in 2021, up from 3 hours in 2020. This depicts the lucrative growth the Fire TV market and ecosystem offers.


The Bottom Line 

Fire TV and Roku both offer growth opportunities to the streaming businesses by creating their own branded channels. Despite having their own sets of pros and cons, it is always a good idea to launch your own branded app/channel to target their respective ecosystems and leverage the growing market potential. 

Muvi, an one of its kind OTT platform provider, offers a complete solution to launch your own branded Roku as well as Fire TV app to unleash the potential of their growing ecosystems. Also, Muvi offers several competitive solutions/advantages such as in-app purchase and subscription, multi-language support, deep linking, audience engagement tools, analytics and insights and many more.

Intrigued to try it out? Take a 14-day free trial today (no credit card required).

Written by: Ishita Banik

Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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