Market Surveys, Studies, Research & Polls

More Than Half of Americans subscribe to Netflix 20 March 2017

According to a recent Leichtman Research Group (LRG) research, Netflix has reached its penetration milestone in the home country. According to the research, some 82% of households in the United States either have Netflix, a DVR, or video-on-demand (VOD) service from a … Continue reading

Digital Video will keep growing, outperforming Display Ads 17 March 2017

According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during … Continue reading

Video streaming app Fox+ to launch across Asia 17 March 2017

Fox has launched its video streaming platform Fox+ in the Philippines in this year, ahead of all other countries in Asia, and is now looking forward to launch in all other seven countries too. The new video streaming service will … Continue reading

US ‘cord nils’ tripled to 22% in last five years 17 March 2017

According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US … Continue reading

Sky launches a new video streaming service – OnPrime TV 16 March 2017

Sky in collaboration with Cisco launches a new video streaming app for users in UK, Italy and Germany to access popular foreign language films, TV shows and news channels all at one place called OnPrime TV. The new OTT service includes various … Continue reading