Industry Updates

Online Video Still Has Some Ground To Cover Before It Can Replace Linear TV 17 December 2015

With parents spending more time at home than non-parents, this group watches both more online video and linear TV than non-parents. Continue reading

Industry Anticipating An IP-Only Transformation By 2025 16 December 2015

There is widespread expectation that broadcasters will be using IP for live production in the next 10 years, according to new research conducted by Futuresource Consulting. Continue reading

Telcos and Cable MSOs In Focus For Digital Advertising In 2016 16 December 2015

In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading

Quality Is What Will Win You The OTT Race, Not Big Data 16 December 2015

So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading

Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015

January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading