Engaging The Audience In The Social TV Era 09 October 2015
A Nielsen study claims that 85 percent of TV viewers use web-enabled hand-held streaming devices while watching TV. What was once considered as a distraction once has now become a means to engage viewers, keeping them focused longer on … Continue reading
Premium Online Video Viewing Is Peaking, Says Ericsson Report 08 October 2015
Viewers are watching an average of six hours of premium content on the web, up from three hours a year ago, with 65% of that viewing being for TV series and shows, according to Ericsson’s Consumer Lab report. Unveiling … Continue reading
4G And Its Impact On VOD Players In India 08 October 2015
India, as per Cisco’s VNI report is poised to have 650 million smartphones by 2019. That’s like 650 million personal televisions in user pockets. In comparison, there are only ~168 million TV households in India – a majority of which are … Continue reading
Amazon Takes Lead In The War, Announces Intent For Live TV Streaming Service 08 October 2015
Amazon could eventually join Sling TV and Sony’s PlayStation Vue with the launch of its own live TV streaming service. The company has reportedly discussed such a product with both CBS and NBCUniversal. So far, Amazon’s video strategy has … Continue reading
Study Finds Families Spend More Time On SVOD Services Rather Than Money 08 October 2015
The family demand for video on demand services have been a driving force in shaping the streaming content industry as a whole – consider the recent HBO-Sesame Workshop broadcasting deal as a prime example of the power children have in keeping … Continue reading
