Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

4G And Its Impact On VOD Players In India

Roshan Dwivedi Published on : 08 October 2015
VOD Service India


India, as per Cisco’s VNI report is poised to have 650 million smartphones by 2019. That’s like 650 million personal televisions in user pockets. In comparison, there are only ~168 million TV households in India – a majority of which are single TV households. The kind of scale that we are looking at over the next few years makes the mind boggle. The only stumbling block, towards the rapid ascent of the Video-On-Demand (VOD) space in India, remains the infrastructure for high-speed low cost wireless Internet. 

However, it isn’t all smooth sailing for VOD industry. The first challenge facing VOD service in India today is the cost of data. Streaming video, consumes larger quantities of data than say, messaging services like WhatsApp. A 3 hour movie, at a decent rendition would be ~250MB at the very least. 1 GB of 3G data costs approximately ~Rs. 150 across telecoms today, so streaming an entire movie would cost Rs. 40 approximately. In a country where the ARPU per telecom subscriber is on average about Rs. 200, Rs. 40 is a fairly significant amount.

High data costs have meant that VOD service providers have had to innovate to deal with this issue. 

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.