Gloves Are Off : Cable Companies Resort To The One Final Weapon Against Netflix 23 September 2015
A big chunk of Netflix’s streaming content has always been old seasons of popular TV shows. And these shows are licensed from traditional media companies that are, increasingly, seen as direct competitors to Netflix. This relationship has been precarious from … Continue reading
8% of Dutch Likely To Cancel TV Subs In 2 Years 23 September 2015
Eight percent of Dutch consumers expect to cancel their TV subscription in the next two years as more programming becomes available online on VOD services. The share of consumers who want to keep their TV subscription in order to … Continue reading
VAB Report Establishes Connection Between TV Ads & Website Traffic 23 September 2015
The Video Advertising Bureau (VAB) has published a new report showing a direct link between a brand’s website traffic and TV advertising. The VAB is an advocacy group devoted to providing advertisers and their agencies with the “most current, complete and actionable media … Continue reading
Media Companies Have To Say ‘NO’ To Netflix For Content 23 September 2015
While the rise of digital video platforms has resulted in lower advertising revenues for media networks, popular shows have found their way to streaming services, thereby boosting content licensing revenues. However, the media companies are now giving a second … Continue reading
Thanks to HBO , Mobile Streaming Revenues Have Tripled in The United States 23 September 2015
It’s hard to believe how quickly things can change. A few years ago the prospect of watching a movie or a show on a computer was not a pleasant one. Quality wasn’t great, and there weren’t very many options … Continue reading
