MGM Network, the AMC Network International subsidiary, after seeing 120,000 downloads of its Comet sci-fi channel app last year, has decided to expand its OTT platforms expecting a data-driven TV advertising to revitalize the studio’s library of films and TV shows. The company is eyeing an OTT app that can stream Light TV and Charge …
According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile devices will overtake time spent using same content on computer or other non-mobile devices in …
While the rise of digital video platforms has resulted in lower advertising revenues for media networks, popular shows have found their way to streaming services, thereby boosting content licensing revenues. However, the media companies are now giving a second thought on this arrangement. Time Warner as well as 21st Century Fox recently stated that …
