8% of Dutch Likely To Cancel TV Subs In 2 Years 23 September 2015
Eight percent of Dutch consumers expect to cancel their TV subscription in the next two years as more programming becomes available online on VOD services. The share of consumers who want to keep their TV subscription in order to … Continue reading
VAB Report Establishes Connection Between TV Ads & Website Traffic 23 September 2015
The Video Advertising Bureau (VAB) has published a new report showing a direct link between a brand’s website traffic and TV advertising. The VAB is an advocacy group devoted to providing advertisers and their agencies with the “most current, complete and actionable media … Continue reading
Media Companies Have To Say ‘NO’ To Netflix For Content 23 September 2015
While the rise of digital video platforms has resulted in lower advertising revenues for media networks, popular shows have found their way to streaming services, thereby boosting content licensing revenues. However, the media companies are now giving a second … Continue reading
Thanks to HBO , Mobile Streaming Revenues Have Tripled in The United States 23 September 2015
It’s hard to believe how quickly things can change. A few years ago the prospect of watching a movie or a show on a computer was not a pleasant one. Quality wasn’t great, and there weren’t very many options … Continue reading
57% Of Cable Subs Use SVOD As Per Digitalsmiths Survey 23 September 2015
Video metadata specialist Digitalsmiths published its Q2 2015 Video Trends Report, and found that 57.7 percent of consumers in the U.S. and Canada subscribe to a subscription based video on demand service such as Netflix, Hulu, or Sling TV. This … Continue reading
