CathayPlay was built with the motive to provide a platform for independent Chinese filmmakers so that they can showcase their work to the world. When it comes to independent filmmaking in the Chinese language, there are very few platforms to showcase such works. CathayPlay is here to change that scenario. It provides a global platform where independent Chinese filmmakers can upload their films, and exhibit their work to the global audience.
For this purpose, CathayPlay approached Muvi to develop a video streaming platform like Netflix. They wanted to develop a platform where these movies could be uploaded, along with relevant metadata like cast name, storyline, awards, etc. The viewers would be able to stream their favorite content, subscribe to the platform, and buy stuff related to the movies.
Using Muvi One, the customers were able to create an end-to-end video streaming platform that now hosts hundreds of independent Chinese films. Using Muvi Kart, they could also add an e-commerce section to the platform where they are selling DVDs, books, and magazines. The movies are divided into multiple categories like Fiction, Non-Fiction, Animation, and more!
Unique Features used / Customization / Integrations done:
Monetization Methods and Options:
CathyPlay used our SVOD monetization feature to create subscription plans for their users.
The Fort Smith International Film Festival is conducted with the goal to build a vibrant film culture in the region. This was the second edition of the Fort Smith In...Download
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Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.
Chief Executive Officer, EnterInfi
We wanted a platform that is reliable. We made the research and found Muvi, we felt Muvi was the best solution that met our requirements. The fact is that it is DRM Enabled, it protects content from getting downloaded, screen scraped or even screen sharing is not allowed.
Festival Director, Indic Film Utsav
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