CathayPlay

CathayPlay was built with the motive to provide a platform for independent Chinese filmmakers so that they can showcase their work to the world. When it comes to independent filmmaking in the Chinese language, there are very few platforms to showcase such works. CathayPlay is here to change that scenario. It provides a global platform where independent Chinese filmmakers can upload their films, and exhibit their work to the global audience. 

For this purpose, CathayPlay approached Muvi to develop a video streaming platform like Netflix. They wanted to develop a platform where these movies could be uploaded, along with relevant metadata like cast name, storyline, awards, etc. The viewers would be able to stream their favorite content, subscribe to the platform, and buy stuff related to the movies. 

Using Muvi One, the customers were able to create an end-to-end video streaming platform that now hosts hundreds of independent Chinese films. Using Muvi Kart, they could also add an e-commerce section to the platform where they are selling DVDs, books, and magazines. The movies are divided into multiple categories like Fiction, Non-Fiction, Animation, and more!

 

Unique Features used / Customization / Integrations done:

  • Muvi Kart- Muvi Kart lets our customers create their own online store to sell physical goods! The Muvi Kart comes with multi-currency support and a multi-lingual storefront. The customers get built-in inventory management tools along with the freedom to customize shipping rules and restrictions. CathayPlay used this feature to sell products related to their movies. 
  • Content Management System- The robust CMS of Muvi One lets our customers manage every aspect related to either content effortlessly. They could add content, add metadata and banner, and monetize their content from a single platform. 

 

Monetization Methods and Options: 

CathyPlay used our SVOD monetization feature to create subscription plans for their users. 

 

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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.

Brandon Goldsmith
Brandon Goldsmith

President, Fort Smith International Film Festival

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Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.

Kashif Khan
Kashif Khan

Chief Executive Officer, EnterInfi

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We wanted a platform that is reliable. We made the research and found Muvi, we felt Muvi was the best solution that met our requirements. The fact is that it is DRM Enabled, it protects content from getting downloaded, screen scraped or even screen sharing is not allowed.

Danji Thotapalli
Danji Thotapalli

Festival Director, Indic Film Utsav

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Muvi provides geo-blocking allowing us to screen films in a specific country so that the future distribution and exhibition options of the films we screen are not hurt. It also provides DRM protection which is a security standard requested by filmmakers.

Ezgi Y
Ezgi Y

Director of Accessible Film Festival, Puruli Culture Art

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Cheers to the Muvi team we are really grateful for all their services. We recommend Muvi to all the educational institutions thinking of a platform to use for addressing their digitalization needs, Muvi is the right platform for you with the perfect product & superb services

Vicson Mabanglo
Vicson Mabanglo

Operations Manager, Legal Edge Bar Review Center

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