Disbeaute Pioneers Beauty Education with Paywall-Enabled Live Stream Masterclasses

Learn how Disbeaute is successfully monetizing its premium beauty masterclasses using Muvi Live’s secure, integrated paywall.

Challenge

Disbeaute’s revolutionary movement began with a passion for dismantling the outdated beauty education models and the broken pay structures.

“Social media is not meant for education. I have seen how big corporations are making huge profits from beauty content while the creators are left with little to no compensation,” says Dana Nelson, Founder of Disbeaute.

The founder envisioned a dedicated streaming service for the beauty industry that empowers beauty creators to share and profitably monetize their unique skill sets. But the technical complexity of configuring a live streaming setup with secure monetization was a major roadblock.

Disbeaute’s team was looking for a simple and cost-effective streaming solution. They needed a reliable live streaming platform that could help them deliver high-quality live streaming sessions, as well as monetize the live streams in the best way possible. Also, they wanted to create an archive gallery for recorded videos and offer them as on-demand content. But above all, their primary concern was to keep the expenses low and eliminate the technical hassles. 

Muvi Live impressed them with its scalable and feature-rich live streaming engine and ease of use, as well as secure monetization capabilities. The flexibility of branding and customization, along with affordable pricing plans, matched the needs of Disbeaute.

How Muvi Helped

Disbeaute had two major streaming needs. First, it wanted to live stream exclusive beauty workshops and masterclasses to a global audience, and second, it wanted to record the live streams and offer them as on-demand content for those who missed attending the live sessions. Considering the requirements, Disbeaute was offered two distinct Muvi products – Muvi Live (to live stream and monetize creators’ sessions) and Muvi One (for building an on-demand video streaming website). 

Muvi Live, the fully-equipped live streaming platform, helped Disbeaute set up its live stream in minutes. No hassle of integrating CDNs, encoders, or video player, as everything essential for live streaming comes pre-built in Muvi Live.

The built-in CDN, powered by AWS CloudFront, along with auto encoding and transcoding modules, empowered Disbeaute to deliver lag-free live streams with optimal video and audio quality.

The customizable live streaming video player allowed Disbeaute to align the visual aspects of the live stream with its brand identity by adding the brand logo, color theme, and fonts. Even to make the live streaming engaging, the interactive live chat feature was enabled, allowing aspiring artists & learners to ask doubts and queries during live streaming.

Muvi Live’s pre-integrated Paywall engine proved to be a game-changer for Disbeaute, enabling beauty creators to monetize their live streams securely. By setting up a paywall with custom rates and currency exchange, Disbeaute delivers exclusive live masterclasses to paying viewers only, adding a valuable revenue stream for the creators’ community, which was not possible on social media platforms.

Further, Disbeaute uses Muvi Live’s auto-recording feature and effortlessly captures all the live masterclass sessions, securely storing them in the cloud for easy reuse. It then showcases these recorded live streams as on-demand content on its branded Video-on-Demand website, which is powered by Muvi One’s no-code streaming framework.

Disbeaute has successfully managed to empower the beauty creators community and, at the same time, made beauty education accessible and affordable for artists & enthusiasts who want to build a career in the beauty industry.

The beauty education streaming service is even planning to introduce a User-Generated Content module, so that creators can directly upload & share valuable content, beauty tips & hacks with their audiences. 

“While Muvi Live empowered us with flawless live streaming and secure paywall monetization, ensuring seamless access and viewing experience for our viewers, Muvi One allowed us to build a branded streaming website instantly and showcase the recorded live streams as on-demand content and further monetize them.”  – Senior VP, Disbeaute

Want to Live Stream, Record, and Monetize your Masterclasses like Disbeaute?

Muvi Live helps you deliver professional-grade live streaming sessions with live chat and secure Paywall monetization, enabling you to successfully monetize your valuable masterclasses, which is not possible on social media platforms. Simply, live stream via a Paywall and keep 91% of your earnings to yourself. No hidden fees – No per-subscriber charges. The live streaming platform also allows you to auto-record & store the live streams and re-use them as needed.

If you are looking for this kind of feature-rich live streaming setup, where you can manage all the operations from a single CMS, please feel free to initiate a discussion with our experts.

Take a walkthrough of Muvi Live and check if it fits your live streaming needs. Sign up for a free trial.