Discover how Canal+ leveraged Muvi One’s built-in operator billing feature to offer mobile payment options via Emtel and improve subscriber conversion rates.

Challenges Faced By Canal+

Canal+ has been distributing its TV offers in Mauritius since 1999. This time, the Pay TV network wanted to launch a digital streaming platform catering to OTT viewers in Mauritius.

Their intent was clear – To provide a premium international and local content experience with unmatched 4K UHD video streaming and become the ultimate destination for digital entertainment.

Canal+ was looking for a subscription-based video streaming platform that could ensure high-quality & consistent video delivery across major streaming devices such as tablets, mobiles, and smart TVs.

With user acquisition as a top priority, Canal+ needed a simplified registration process to encourage new users to sign up without friction.

The major challenge was to provide a convenient mobile payment option for users, as Mauritian households had a lower credit card penetration score. Considering this, Canal+ required a custom integration of Emtel Carrier Billing into its SVOD module.

FYI, Emtel is Mauritius’ leading Telecom and Internet Service provider, with a 34% market share of mobile subscribers and an estimated 2.1 million total user base.

Prioritizing user engagement, Canal+ wanted custom feature enhancements such as personalized user profiles, Content Recommendations like Netflix, offline viewing, a free 7-day trial offering, and a watchlist feature.

Above all these custom development & integration challenges, the leading Pay TV network was looking for an enterprise solution provider who could be trusted with a quick time-to-market strategy and uncompromised round-the-clock support.

How Muvi Helped Canal+

Muvi understood the unique challenges of the leading French TV network and offered its comprehensive OTT solution, Muvi One, tailored to Canal+’s needs. 

With an end-to-end streaming architecture, Muvi One allowed Canal+ to launch a fully-featured Subscription-based VOD platform without writing a single line of code.

The robust & responsive front-end UI provided by Muvi One ensured viewers with a consistent streaming experience across web, mobile devices, and Smart TVs.

Muvi One’s one-click user registration feature enabled Canal+ viewers to use either an email ID or a Mobile number, ensuring hassle-free login and reducing the drop-offs.

As demanded by Canal+, a custom Emtel Carrier Billing system, along with Peach Payments, was integrated into Muvi One’s Billing Engine. This allowed Canal+ to offer two payment gateways – one for easy mobile payments via mobile operator billing (Emtel) and one for conventional bank/credit card payments (Peach Payments).

Canal+ also decided to offer a 7-day free trial to its viewers using the custom subscription plan module in the provided Billing Engine.

For feature enhancements, Canal+ used the no-code Muvi One CMS to enable built-in user-engagement features like

• “Download Now” button for offline viewing
• “Add To Favourites” button for making a personalized watchlist 
• AI-powered recommendation engine – Alie for suggesting content on the home feed based on the user’s viewing history and interests, just like Netflix.
• DRM for securing the content’s usage across the internet

Muvi has successfully helped Canal+ to build a responsive and fully functional digital streaming platform that prioritizes a rich user experience over anything. 

Right from simplified user registration and easy mobile payments via operator billing to seamless UHD video streaming and offline viewing, Muvi One has empowered Canal+ with built-in advanced engagement features.

In particular, the Emtel Carrier Billing integration helped Canal+ to successfully penetrate the competitive Mauritius market, where credit card penetration is on the lower side compared to mobile payments.

About Canal+:

Originally established in 1984, Canal+ is a leading French television network popularly known for its premium pay-TV programmes. With an active presence in more than 50 countries and 26.4 million subscribers worldwide, Canal+ is often recognised as a leader in content creation and distribution.

The premium Pay TV channel features a range of content offerings – Cinema & Series, Live Sports Broadcasting, and Original Productions. Canal+ is also a content aggregator and features exclusive offerings from Netflix, Apple TV+, Max, Paramount, DAZN, and other reputed streaming services. In recent times, Canal+ has embraced its digital streaming platform, myCanal, providing live & on-demand access to its extensive content offering.

Looking For Custom Operator Billing Integrations like Canal+? 

Muvi One allows you to integrate multiple payment gateways for accepting payments with credit cards, debit cards, ACH, carrier billing, and digital wallets from anywhere in the world. You can even integrate out-of-the-box payment solutions as needed.