Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video services as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.
“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the U.K. include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 — all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up options.”
Source : EIN News