4G LTE Subscriptions Will Reach 1b, Encourage SVOD : Ovum

Analyst firm Ovum has revealed research showing that 4G long-term evolution (LTE) subscriptions reached 1.05 billion during Q4 of financial year 2015.

According to Ovum’s report, three quarters of all LTE subscriptions come from just five countries: China, at 35 percent of all LTE subscribers; the United States, at 21 percent; Japan, with 9 percent; South Korea, at 4 percent; and the United Kingdom, at 3 percent. Brazil, Germany, France, and Canada follow, at 2 percent each of LTE subscriptions worldwide, with Australia accounting for 1 percent.

In November, Ovum also predicted streaming subscriptions within Australia to increase by a factor of 17 between 2014 and 2019, to reach 4.707 million subscribers, according to a report into subscription video-on-demand (SVOD) services commissioned by the company rolling out the National Broadband Network (NBN). Pay TV subscriptions, meanwhile will grow by 18.4 percent during the same period, said the Ovum report.

The continuing rise of VOD services will put pressure on the networks and capacity in Australia, Ovum added, which could be eased by the NBN’s rollout of ubiquitous, high-speed broadband.

Source : ZDNet