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52% of Internet users consume content online now using streaming services 07 July 2016

The meteoric rise of streaming services such as Spotify and Netflix may be having a chilling effect on illegal copyright infringement according to new research commissioned by the UK’s Intellectual Property Office (IPO) which has revealed a fall in online infringement and a steep rise in consumer use of streaming.

Kantar Media’s Online Copyright Infringement Tracker, commissioned by the UK IPO, has shown that over half (52 per cent) of Internet users consuming content online now use streaming services. At the same time, downloading content is becoming comparatively less popular (39 per cent).

Respondents who stream cited convenience and cost as two of the main reasons for doing so. Spotify, the music streaming giant, has seen a 3 per cent rise in new UK users in just 12 months.

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