It is estimated that more than half of US households will be cutting the cord by 2025. The demand for multiscreen, OTT services across multiple platforms is only going to increase. According to a report by PwC, 58% of cable subscribers will cut the cord by 2025. Streaming services will play a dominant role in the home entertainment sphere. The challenge now is to provide better than TV experience on mobiles, computers and connected TV alike. Tools like Adobe PrimeTime OTT can help plan, conceptualize traffic as well as monetize the audience, in order to have a better overall gain.
Source: Adobe Blogs