According to the President of Nielsen Product Leadership, Megan Clarken “…the growth of video-on-demand programming services…opportunities for all players in the media ecosystem…content will always be king…consumers will demand greater control and customization of the viewing experience…”
The study by Nielsen surveyed over 30,000 people from 61 countries. It revealed that 26% globally subscribe to some form of paid video streaming service like Netflix, Hulu or Amazon. Traditional TV accounts for 72% of respondents. Cable penetration in North America stands at 54%, Satellite 30% and Online Video Services at 35%. Linear TV is seemingly becoming more of a support to video on demand services in advanced markets. 77% of respondents who use VOD programming rate convenience of watching at their own time as top reason for using the service.