Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Ad impressions increase for OTT TV, drop for desktop

Roshan Dwivedi Published on : 17 March 2016
Ad impressions

According to Viant’s year in review report, advertisers spent $7.5 billion on video ads in 2015. This was a growth of 42% over 2014. There was a decrease of 9% in ad impressions for computer devices, and there was a growth of 59% for ads on smartphones and tablets. OTT for TV grew six fold, and this saw the biggest increase overall. There has also been an increase in the duration of video ads – 30 second ads in lieu of 15 second ones of the previous year.

“We speculate this may be related to the continued pace of cord-cutting and the growth of over-the-top TV content consumption, where people are giving up their cable subscriptions and watching those same shows over Internet connections on various devices,” the report noted. “People watching more long-form video content via the Internet would coincide with a shift back to longer format ads in the digital ad-serving mix.”

Source: RapidTVnews

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour