Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Adspend Analysis: The Rise And Rise Of Online Video

Roshan Dwivedi Published on : 03 August 2015
Online Video Numbers Figures


Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week.

As we’ve already learned this week, display remains the largest contributor to total UK advertising expenditure, but its share has been falling over recent years due to the rise in internet search ad revenue.

Within internet, however, the opposite is true. Despite our expectations for record-high search adspend of around £4.6bn next year, its share of the total online market is currently being eroded by display.

It’s worth noting that for the purpose of this analysis, we refer to internet adspend as outlined by the Internet Advertising Bureau, inclusive of online ad revenues for news and magazine brands, radio websites and broadcaster VOD services.

In 2000, when the IAB began monitoring internet advertising expenditure, display outweighed search by a ratio of 10:1. But the tide had turned only three years later, and search has provided the greater share of online adspend ever since. At its highest point in 2009, almost three in every five pounds spent on internet advertising went to search.

Since then, however, search’s share of total internet adspend is expected to have fallen 8.7pp by the end of next year. This compares to a 12.5pp rise in display’s share over the same period. Display is also taking share from classified, including recruitment.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour