Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group.
Speaking at the Cable Congress in Warsaw yesterday, Stephan said that all of the increase in video consumption by consumers is going to non-linear online and mobile platforms.
He said, “Europe is not as extreme [as the US] but is also going in the same direction. But what is more interesting is how the economics are flowing to the OTT world. A couple of months ago the general industry assumption was that the model would be subscription. But increasingly advertising is going to the OTT world and funding advertising VoD.”
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