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43% of broadband users in Germany now subscribe to a VoD service

Some 43 per cent of broadband users in Germany now subscribe to a VoD service, according to a report from market research firm GoldMedia.

Predictably, Amazon and Netflix lead the market, but less commonly Amazon Prime is way out in front claiming 32 per cent of all SVoD users, followed by Netflix with 17 per cent. Other notable players include Sky Deutschland (12 per cent), maxdome (11 per cent) and Google Play (10 per cent).

SVoD revenues hit €423 million in 2015 and are predicted to rise to €990 million by 2021.

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