News of Apple starting to work on its first original TV series is in. Reports suggest that it will be live streamed through Apple Music. The show will be called ‘Vital Signs’ and will star Dr Dre, the Beats co-founder. This news comes in just weeks after Spotify had introduced video streaming services on its platform. Netflix and Amazon are keeping on adding their video library content, and as Netflix expands to new geographies, it is expected to launch more than 600 hours of new original programs. Content ownership is on the rise, as is video streaming.