Online, just as it has affected print, it is having a big impact on TV. According to Gartner, mobile ad spend is expected to increase by almost $5 billion in 2014. That’s a market that advertising executives ignore at their own peril.
More and more, online technology is transforming the TV ad market – most industry watchers agree that a convergence of TV and online video on demand is happening. What we don’t know is the degree of convergence, and exactly when it will peak.
One thing is for sure is broadcasters are embracing the challenge of online video. They are moving to fold tablet and phone viewership into their own business models, via value-added experiences, and playback services.
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