Brazil Looks Up To Smartphones For A Second Screen

A majority of people in Brazil who watch TV are also using a second—probably digital—screen to do more while they view, according to research. Simultaneous online video services consumption and other social usages is also shifting to mobile. According to September 2015 polling by Google Brasil, more than three-quarters of TV viewers in Brazil ages 14 to 55 conduct other activities while they watch TV. The most common was text messaging, which 61% of TV viewers do while watching.

Half of respondents in 2014 said they conducted online activities unrelated to what they were watching on smartphones; a similar number said the same of PCs. The No. 2 smartphone activity was sending email or instant messaging.

Source : eMarketer