CBS Interactive Advanced Media has launched a new OTT service, TrainerPass, geared directly at the fitness market, featuring hundreds of videos from celebrity trainers and workout programs covering everything from yoga to kickboxing.
CBS will offer the service — which is available online and via iOS and Android apps — for $4.99 a month. A $6.99 subscription gives users complete access to any specific trainer’s workout library, along with nutrition tips and other bonuses.
“We’ve utilized our proprietary, cutting edge tools to power TrainerPass and create a unique marketplace model for fitness,” said David Katz, VP and GM of CBS Interactive Advanced Media.
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