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Cord cutting not on most users’ mind  17 March 2016

According to a survey by consumer analysis specialist Nielsen, traditional Pay TV is still the highest preferred platform. Around a quarter of the people surveyed said that they pay for subscription based video-on-demand services like Netflix, Hulu or Amazon. Asia Pacific and North America leads in paying for video streaming services. The majority (68%) said that they had no plans of cord cutting in favor of an online-only service.

“The increasing popularity of online-only video services will continue to put pressure on networks and cable and satellite TV providers, but a substantial replacement of one for the other is unlikely,” said Megan Clarken, president, Nielsen Product Leadership. “While some consumers are cutting back on traditional TV services, many aren’t severing the cord completely. For most viewers, online and traditional services are not mutually exclusive, but complementary. Moreover, online-only services, networks and multichannel video-programming distributors face many of the same challenges, including rapidly evolving consumer preferences, an overabundance of choice and rising content costs. In the near term, cord shaving is likely the biggest threat as consumers evaluate the benefit of premium services or networks and consider slimmer channel packages that provide a better match for both preferences and wallets.”

Source: Advanced Television

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