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Twitter inks deal with Sky to live-stream “Deadline Day”

The social media giant Twitter has reportedly signed a big sports live streaming deal with European broadcaster Sky to live stream the final day for soccer clubs in the UK as it heats up the competition with Facebook and Snapchat. “Deadline Day” is very popular among UK soccer players.

Twitter will live stream three hours of coverage from Sky Sports at 12 p.m. to 1 p.m., 5 p.m. to 6 p.m., and the final hour from 10 p.m. to 11 p.m. at deadlineday.twitter.com alongside a stream of related tweets.

 

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