Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Digital audio market grows in the UK

Roshan Dwivedi Published on : 24 March 2018

As per reports, overall digital audio consumption is growing in the UK with the increased popularity of voice-activated devices, podcasts etc. Advertisers and media agencies are eyeing a major budget boost in the digital audio market in the UK.

The report suggests that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in the next 12 months is key.Also, 68% of the UK advertisers and agencies plan to create ads specifically for voice-activated devices this year while 66% of advertisers say they will advertise in podcasts. 77% of both advertisers and agencies agree that advertising in podcasts represents an untapped opportunity.

Major reasons for increased investment include targeting capabilities (62%), the rise of streaming platforms (54%), voice-activated devices (52%) and reach (50%).




Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes