Currently there is an existing integration of OTT with pay-TV platforms in Western Europe, however there hasn’t been such an integration in the satellite sector. According to Mohammed Hamza, SNL, Kagan, senior research analyst as stated in a presentation at Hispasat Innovation Days in London, globally, 40 different multichannel video programming distributors across 60 territories are in talks with Netflix .
Liberty Global collaborated with Netflix in September 2016 covering 30 countries in Europe, Latin America and the Caribbean. Marketing and promotion, segmentation and EPG are areas that are to be included in this integration of OTT services. Read More