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FreeCast’s OTT Viewership Insights Report Is Out And It’s Revealing 24 December 2015

Having spent much of the year providing this data only to a limited number of content partners, FreeCast has decided to reveal some key statistics to end 2015.

The leading broadcast networks among OTT video services consumers were CBS, NBC, Fox, the CW, and ABC, while among cable networks, the Food Network, VH1, the History Channel, A&E, and TV Land comprise the top 5. Approximately 15% of users watching network TV shows did so on a mobile device.

The most-watched network online among men was NBC, and the most popular show was Fox’s Empire, with a strong audience for The Flash on The CW as well. Among women, ABC was the most-viewed Network, with CBS soap opera The Young and the Restless as the most-watched show, followed by Love & Hip Hop Atlanta on VH1. While some shows are popular both online and on the air, shows with surprisingly strong online followings continue to be a blind spot for traditional TV ratings.

Source : Virtual Strategy

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