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Half of US households watch OTT on TV

As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen.

The following are the highlights of findings of the research:

  • 88% of computer-based viewing is from non-linear sources.
  • 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content.
  • 49% of broadband households in the US subscribe to Netflix, by far the market leader. Read More

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