As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen.
The following are the highlights of findings of the research:
- 88% of computer-based viewing is from non-linear sources.
- 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content.
- 49% of broadband households in the US subscribe to Netflix, by far the market leader. Read More