HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva.
HBO will work with Conviva’s optimization technology and experience management platform to gather data on how well (or not) HBO Now’s content is performing during users’ streams. Based on collected data like picture quality and user engagement with content, HBO will work to improve the streaming experience for Now subscribers. HBO Now’s deal with Conviva is an extension of the two brands’ original partnership set up May 2011 as part of HBO’s efforts to improve its HBO Go streaming video app.
Source : TubeFilter