Written by: Roshan Dwivedi
HBO pulled the trigger on HBO Now, its new standalone OTT platform, for a fairly straightforward reason.
“It was done to grow,” Michael Lombardo, HBO’s president of programming, said during an interview with Mark Robichaux, editorial director of Broadcasting & Cable and Multichannel News. Lombardo said the stand-alone offering, currently offered by Apple and Cablevision Systems and coming soon to Google’s Android OS and internet TV platform, was designed to resonate with cord-cutters, cord-nevers and other younger consumers who are steering clear of big bundles as they get out of college and land their first jobs.
Read the entire story here.
Add your comment