Star TV’s digital streaming platform Hotstar has collaborated with American entertainment company Awesomeness to provide additional content to its subscribers. Hotstar is targeting the Gen Z audience through this content deal. Awesomeness which is the subsidiary of DreamWorks Animation offers content through AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and boasts Comcast, NBCUniversal, and Hearst as its investors.
Rebecca Glashow, head of worldwide distribution, Awesomeness quoted, “We are thrilled to renew our partnership with Hotstar and continue the expansion of our brand in this market. Hotstar’s audience of millions of users provides us with the opportunity to expand our reach and deliver on our promise of bringing the Gen Z audience the best and most creative programming, no matter where they are.”