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Japanese public broadcaster goes OTT for live streaming sports

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In an “Internet service implementation plan” for fiscal 2015 released March 10, Japanese public broadcaster NHK said it will broadcast sports events on its website at the same time they appear on its conventional general and educational TV channels.

Up to five programs will air for up to five hours a day during the trial. They will be chosen from events to which NHK holds broadcast rights, after the organizers of the events grant permission. This move has angered private firms but given a boost to the online video streaming service industry.

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