Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Julianne Moore Takes Aim at VOD Releases: “A Movie Never Looks the Same on Television”

Julianne-Moore-011

Actress Julianne Moore and Sony Pictures Classics co-president Tom Bernard took aim at day-and-date video-on-demand (VOD) releases on Thursday, saying they degrade the important bond between independent film and the theatrical experience.

Many independent distributors are increasingly relying on Video On Demand Distribution and a limited release in cinemas, a practice Bernard and SPC co-president Michael Barker have never employed. Addressing the state of the independent business on the final day of CinemaCon, Bernard said that if a movie is worthy of playing in a theater, a cinema owner will select it, and that to do a day-and-date release in several theaters and on VOD sends a dangerous message.

“The exhibitors are the gatekeepers and they choose the movies that are worthy of playing in theaters,” said Bernard. If a film doesn’t deliver, moviegoers have been “sort of fooled into thinking it will be a pleasurable experience” by virtue of the fact that it is playing in a theater.

Read the entire story here.

Don't forget to share this post!


Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter