Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Kids Prefer Streaming TV, But Still Choose TV Set Over Phones, Says PwC Report 11 August 2015

PWC Survey Kids

 

It’s a panicky time in the TV business, particularly when it comes to the prevailing fear among TV executives that young people are never going to watch TV the way that their parents did.

There may be some truth to that, but it’s not as dire as one might think, according to a new study from PwC  on kids’ and teens’ media habits

More than half of 8-to-18 year olds say online video on demand TV shows on the Web are their favorite type of programming, according to the PwC report. But, on average, they are spending 7.8 hours a week watching network TV shows and movies live, more than the 6.1 hours spent streaming shows or movies on a laptop, tablet or phone.

Network TV also outstrips the amount of time they report spending playing video games–7.5 hours a week–or watching short videos on the Web like on YouTube–7.2 hours a week.

A few other facts also hold promise for the major media companies hoping to cater to this next generation of consumers. Most new content is discovered via traditional commercials. And about 79% of respondents said watching network TV shows is one of their top media habits, far more than watching  short Web videos or playing video games.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
The Rise of Live Streaming & Merchandising in the Sports Sector

The Rise of Live Streaming & Merchandising in the Sports Sector

  The sports streaming industry has grown significantly over the past decade resulting in a significant shift in the live...

02 December 2022
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022






 

Get Offer
close-link