23% Choose an OTT Provider based on Content Search Experience

According to a recent Census-wide study, consumers spend an average of 16 minutes searching for content on an OTT platform and when they don’t find anything, majority of them look elsewhere. Based on the study, having multiple options, half of them change the channel, 19 percent would change providers and 38 percent would switch off completely.

41 percent of the users surveyed think suggestions made by the broadcasters and OTT service providers are hit and miss, while only 16 percent believe that are accurate. While 69 percent think that being able to search by theme, emotion, character personality or action, can improve the process, 23 percent said said their choice of video streaming provider is based on the quality of search and discovery experiences.