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50% of those who Try VR, Consider Buying a Headset 13 December 2016

Immersive Video Technologies driving Enhanced Ad Engagement

according to a new VR study by Parks Associates, 50% of consumers who try a Virtual reality (VR) headset, make plans to buy a headset, and 15% actually then buy it. This research highlighted the importance of personal experience in driving the sales of virtual reality headset and the need to increase demos.

Currently, about over 60% of US broadband households claim to know very less or nothing about Virtual Reality, and only 3.5% of these, or roughly 3.4 million own a VR headset. The top use cases for VR include gaming, social interactions, live events such as concerts or sporting events, marketing, education and healthcare.

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