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Morning Ads are more Receptive: Says Study

According to a new YuMe Publisher’s Guide, Online video ads show high level of receptivity during the early morning broadcast than that of evening prime time ads. Traditionally, evenings were noted as the optimal time for video ad views, but the study shows the receptivity is high by 59 points in the morning than that of 45 in the evening.

According to the research, behavioral, contextual and psychographic factors play a major role in the decision making process when a video ad is shown. The purchase intent is highest at 11% during the period of 3AM to 12PM, whereas it is at 5% during the 9PM to 3AM slot and 4% during 12PM to 5PM and 5PM to 9PM.

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